Mastercard – pay&grow
In an initiative to combat climate change, Mastercard committed to planting 100 million trees by 2025. To activate consumers around the cause, we developed the POS campaign pay&grow. Using the simplest possible CTA and iconography, we made it clear at a glance: paying with Mastercard means helping the planet.
My role: concept, copy
Mastercard – POS Oktoberfest
For Oktoberfest, Mastercard wanted to position its card as the safest way to pay. Following the simple design language of our pay&grow campaign, we developed a POS campaign that made Mastercard’s security as much a given as the Oktoberfest staples themselves.
My role: creative direction
