Every year, Germany’s public broadcaster ARD dedicates a week of programming to a topic of major social importance. In 2022, this topic was social cohesion. Our campaign uses toy blocks to show how society is built. It’s made up of people from all walks of life – with different backgrounds, identities, and experiences. We may not all look the same, but we all belong. And it’s that very difference that makes us whole.

My role: copy, creative direction